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The Three Pillars of Brand Marketing
I’m a lover of everything brand. Branding is essential in the marketing of all products and services, including B2B purchases. The buying decisions made within corporations are still done by people....
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Sales enablement bridges the ‘Last Mile’ of communications strategy
Marketers love branding, awareness, and lead generation programs. They develop compelling value propositions—encapsulating the benefits of a product or service for a targeted group of customers. The...
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Why customer experience is the new differentiator in banking
In 2012, the Canadian financial services industry spent an astounding $8.7 billion dollars on information technology. According to a Deloitte 2014 Industry Outlook, many banks are investing on IT to...
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Win the brand selling game by elevating your brand’s trust barometer
Marketing is much more complicated today. The number of channels and customer touch points is growing. The mobile Internet, social media, and the ease of online shopping are changing how consumers...
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